About the Founder

Gabi Henriques is a music and entertainment executive with a knack for turning creative chemistry into powerful collaborations. Over her thirteen-year career — with stints at Warner/Chappell, Capitol Music Group, and Payday International — she’s helped build campaigns that connect music to moments across sports, film, television, and gaming.

Through her consultancy, Friends With Benefits Consulting, Gabi partners with artists, brands, and storytellers to make culture move — from sync and brand partnerships to cross-platform strategy and activation. Her work has connected with global names including ESPN, NFL, Apple, Amazon, and Riot Games.

A recognized voice in the industry, Gabi has been featured on the Behind the Beats podcast and spoken at Canadian Music Week, Women In Music, and PopOut LA. She’s also an active member of WISE (Women in Sports and Events), NAMIC (National Association for Multi-Ethnicity in Communications), and Women in Music.